Privacy Policy

This Privacy Policy explains how ezergood.com ("we", "us", or "our") processes personal information when you visit our website, interact with our age gate or cookie banner, send us an email, or follow outbound links to third-party gambling operators. We are a UK-focused editorial and comparison service aimed at adults aged 18 or over. We are not a gambling operator and we do not process wagering transactions on your behalf. This policy should be read together with our Cookie Policy and Terms of Service.

Who is responsible for your information

The data controller responsible for personal data collected through the Site is the legal entity that operates ezergood.com. If you need the registered name, address, or company registration details for formal data protection correspondence, request them by email at info@ezergood.com and we will provide the information required under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, where applicable.

What information we collect

Depending on how you use the Site, we may process: technical and usage data such as IP address, approximate geographic area derived from IP, browser type and version, device type, operating system, referral URL, pages viewed, timestamps, and diagnostic events; communications data if you email us, including your email address, message content, attachments you choose to send, and correspondence metadata; and limited preference data stored locally in your browser when you interact with our cookie banner or age confirmation flow (for example, a session storage flag indicating that you passed the age gate, or local storage keys recording whether you accepted or declined optional preference storage). We do not intentionally collect special category data (such as health data) and you should not send such information to us unless strictly necessary and lawful to do so.

How we use information and lawful bases

We use technical and usage data to deliver the Site securely, to troubleshoot errors, to understand aggregate readership patterns, and to defend against abuse or fraud. Where UK GDPR applies, we generally rely on legitimate interests for strictly necessary operations, balancing our interests against your rights. Where we ask for optional consent—for example, for non-essential cookies or analytics that are not strictly necessary—we will rely on consent where required and you may withdraw consent at any time through browser controls or by contacting us. If you email us, we process your message to respond to your enquiry, based on legitimate interests and, where relevant, steps prior to entering into a contract or consent you imply by initiating contact.

Cookies, local storage, and similar technologies

We use session storage to remember that you confirmed your age during a browsing session, so the gate does not interrupt every navigation. We may use local storage to record whether you accepted or declined our cookie notice, reducing repeated prompts. These technologies are described in more detail in our Cookie Policy. You can clear or block cookies and storage through your browser settings; doing so may cause certain prompts to reappear or features to degrade.

Sharing and international transfers

We do not sell your personal data. We may share limited technical data with infrastructure providers that host the Site, provide content delivery, or supply security and logging services, strictly under contractual terms that require protection and processing instructions. Some providers may be located outside the United Kingdom. Where personal data is transferred internationally, we will ensure appropriate safeguards are in place where required by law, such as the UK International Data Transfer Agreement or Addendum, standard contractual clauses, or adequacy regulations.

Retention

We retain information only for as long as necessary for the purposes described in this policy. Server logs retained by hosting partners follow their rotation and retention schedules. Email correspondence is typically retained for a period necessary to complete the conversation and for legitimate business records, unless a longer retention period is required by law or to establish, exercise, or defend legal claims.

Security

We implement reasonable technical and organisational measures designed to protect personal data against unauthorised access, alteration, disclosure, or destruction. No method of transmission over the Internet is completely secure; you should use up-to-date browsers, enable device security features, and avoid sharing sensitive credentials in email.

Your rights

Depending on your circumstances and applicable law, you may have the right to request access to your personal data, rectification of inaccurate data, erasure, restriction of processing, objection to processing based on legitimate interests, and data portability where processing is based on consent or contract and is automated. You may also have the right to withdraw consent where processing is consent-based. You may lodge a complaint with the Information Commissioner’s Office (ICO) in the United Kingdom. We encourage you to contact us first so we can try to resolve your concern promptly.

Children and vulnerable users

The Site is not directed at anyone under 18. We do not knowingly collect personal information from children. If you believe we have collected data from a minor, contact us and we will take steps to delete it promptly where required by law.

Updates to this policy

We may update this Privacy Policy to reflect operational, legal, or regulatory changes. The revised version will be posted on this page. Where changes are material and consent-based processing is affected, we will seek fresh consent where required.

Contact

Privacy enquiries: info@ezergood.com.